Powering up Places: Vicinity and Miconex join forces to fuel local spending
We're thrilled to announce the partnership between Miconex and Vicinity, bringing Miconex's award-winning town & city gift card technology directly into the My Leicester and We Love Merthyr apps.
In Leicester, the My Leicester app connects you to fantastic events like Light Up Leicester and Bring the Paint, and now, it's even easier to support the 180+ local businesses accepting the Leicester gift card.
Simon Jenner, Director of BID Leicester, says: "By integrating the gift card into our app, we’re making it easier than ever to support the businesses that make Leicester special.”
Similarly, in Merthyr Tydfil, the We Love Merthyr app will boost engagement and spending with local businesses.
Elizabeth Bedford, BID Manager at The Big Heart of Merthyr Tydfil shares: “This partnership allows us to offer a cutting-edge digital experience to users, supporting our businesses and encouraging more local spending.”
Colin Munro, MD of Miconex, highlights: "Partnering with Vicinity makes it even easier for people to get out spending their gift card, so we can lock even more spend into local economies."
Henry Jinman, CEO of Vicinity, adds: “Local authorities and BIDs are increasingly seeking digital solutions to revitalise their high streets, and this partnership reflects our commitment to meeting that need. Our collaboration with Miconex strengthens the digital ecosystem for towns, encouraging more spending, deeper engagement, and greater support for local businesses.
This partnership not only delivers immediate value to towns and cities but also lays the groundwork for future innovation. Vicinity and Miconex are already exploring opportunities for greater data integration and spend analysis to provide insights that support local economic growth.”
This collaboration is just the beginning, with plans to integrate Miconex's gift card technology into more apps over the following months.
Interested in implementing town & city gift card technology into a new or existing place app? Get in touch with the Vicinity team today to find out more.
